Florence is not just a destination to be admired, but an experience to be fully lived, amid ancient stories, skilled hands and traditions handed down through the centuries. This is at the heart of the new campaign “Discover the Florentine Workshops. Get to know the real Florence,” promoted by the City of Florence together with the Destination Florence Foundation.

👉 A journey into the artisan heart of the city, where Dante’s words guide you through alleys and squares to meet the artisans who shape unique objects: from leather to wood, paper to metals, textiles to perfumes. Each workshop is a world to be discovered, each creation a fragment of the authentic soul of Florence.

The invitation is clear: look at the city with new eyes, letting yourself be inspired by curiosity and the hidden charm of small workshops, where passion merges with tradition in a living and engaging tale.

🔗 To discover all the stages of the route and let yourself be enchanted: www.enjoyrespectfirenze.it

🟣 #EnjoyRespectFirenze is an awareness campaign for conscious and respectful tourism, designed to enhance the city’s cultural and artisanal identity.

Under the patronage of the City of Florence and the Destination Florence Foundation.