On the occasion of Firenze Rocks 2026, the #EnjoyRespectFirenze campaign is launching “Rock the Stage, Respect the City,” an initiative dedicated to promoting a more conscious and responsible way of experiencing major events in the city.

The project, promoted by Destination Florence Foundation for the City of Florence, invites citizens and visitors to discover and experience Florence with respect, curiosity and enthusiasm, not only during concerts but also in the urban spaces that welcome thousands of people on festival days.

At the heart of the initiative is the Music Code, a set of five simple guidelines designed to accompany the public before, during and after events, with the aim of combining energy, fun and attention to the city and the community that lives it.

The campaign also provides practical tools, services and useful information to help participants move around and stay in Florence more easily, consciously and responsibly during the festival days.

“Rock the Stage, Respect the City” represents an invitation to participate in the city’s big events with a positive spirit, respect and awareness, helping to make the festival experience even more sustainable and engaging for everyone.

For more information you can visit the dedicated website: enjoyrespectfirenze.it/rock-the-stage/