At Christmas choose handicrafts: the Firenze Creativa Christmas 2025 campaign kicks off.

Firenze Creativa Christmas, the promotional initiative conceived by Artex and supported by the City of Florence to enhance Christmas shopping under the banner of local, authentic and sustainable crafts, is back for 2025.

➡️ Follow the #comprArtigiano social campaign, tag @firenzecreativa and tell about your visits to the stores
➡️ Download the map with all the workshops that are part of the community

For your Christmas gifts, choose Florentine crafts!

The campaign is part of the Firenze Creativa project, the portal dedicated to the network of creative realities in the Florentine metropolitan area. The initiative provides a map of the city with over 100 participating workshops and promotes the social campaign #comprArtigiano, inviting people to prefer authentically Made in Florence products for gifts under the tree.