La Voce del Maestro: listen to the new episodes!
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La Voce del Maestro: listen to the new episodes!

Two new episodes of “La Voce del Maestro. Artisan Stories of Creativity, Innovation and Enterprise,” the podcast dedicated to Tuscany’s Master Artisans. An authentic journey inside their stories, their know-how and contribution to the heritage of regional artistic craftsmanship.

Master Craftsmen are not only excellences of Made in Italy, but also custodians of a knowledge that is passed on to new generations to give future and vitality to the sector.

You can listen to the new episodes-along with the entire collection produced by Artex-on the Artex website (Podcast section), on the YouTube channel, and on the main streaming platforms, including Spotify and Spreaker.

Listen to all episodes here: La Voce del Maestro


The protagonists of the new episodes

Stefano Borselli – Forno La Torre

“A journey through the sounds and flavors of ancient grains.”
In the Florentine hills, Forno La Torre in Diacceto is a landmark for wood-fired sourdough bread. Founded in 1987 by Stefano Borselli and Janneke Zambrano, the bakery uses local, stone-ground organic grains and enhances ancient varieties such as barley, rye, kamut® and monococcum spelt. The wood-fired oven, built together with master smoker Livio Piroli, is the heart of the production.

Giuliana Becattini – BeGiuls

“Tailor-made tailoring in the Florentine Oltrarno.”
Fashion designer, Giuliana Becattini opened her atelier in 2011 and gave birth to the brand BeGiuls, an expression of her style and history. Her clothes combine fine fibers, elegant shapes and contemporary design. Unique creations with attention to detail, designed for both special occasions and everyday wear, with the goal of allowing everyone to express their personality through exclusive, handmade garments.


About the project

La Voce del Maestro is a project of Artex, promoted by the Region of Tuscany with the collaboration of Confartigianato Imprese Toscana and CNA Toscana. The podcast was created to spread the culture of artistic craftsmanship through the voice of its protagonists.

To learn more about stories, training paths and discover the universe of Master Craftsmen, visit the Bottega Scuola website.

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